Why Starbucks Spells Your Name Wrong

Starbucks normally writes my name as Anne on my coffee cup even though I clearly say my name is PAM.  I have no idea why, but I just don't think they're paying attention to me.  I'm a number in the crowd.

This comedian explains it's marketing that works and things go viral...

Comedian Paul Gale - Why Starbucks Spells Your Name Wrong

Ahhh... that is genius marketing...