Watermelon Juice On the Market

When I think of watermelon, I don't think of drinking the juice.  And watermelons can get really juicy. Instead, I think of the mess when you cut them.  Sometimes I'll toss some watermelon into a smoothie, but I really don't buy watermelons every week.  It's a once in a while item.

But one farmer is investing his farm into a new watermelon juice called "Tsamma."


Can watermelon squeeze into the juicing craze?

I instantly thought of the calorie count on this drink.  It's 80 calories for the 12 ounce drink.  It has 17 grams of sugar, but no sugar added.

Nutrition: Tsamma Natural Watermelon Juice

I'd be interested in trying it, but I haven't seen it in any stores.  Apparently, it's being carried in a bunch of our Vons on the west coast.

Farmers have to make money and they have to be original sometimes.  Watermelon juice is a first. And there are billions of dollars at stake in the bottled juicing business.  So, there's no reason watermelon juice can't put a squeeze on that money and take some for themselves.

There have been crazier ideas... have you seen the Chia Pet?  That still makes me laugh and every time I see one I want to buy one!  See, a good idea is a good idea...and it can be profitable!