To me, it reminds women that you're strong and you WILL what you WANT to do in life. You have the willpower to do anything. No one can tell you not to take a risk. Instead, take a chance and pursue your dreams. Never give up.
The Under Armour campaign is smart and their workout clothes are terrific. I only own one Under Armour shirt that I've had for years, but I wear it often when I go to the gym. My sons also own a few Under Armour shirts and they wear them regularly for college. The clothes don't seem to shrink and they always look great. If I ever have a ton of money, I'm investing in an entire workout wardrobe of Under Armour, that's how great the clothes make you feel.
Here is Gisele Bündchen's video in the "I Will What I Want" campaign. The other ladies who are also featured in the campaign include ballerina Misty Copeland, world champion downhill skier Lindsey Vonn, pro tennis player Sloane Stephens, pro soccer player Kelley O'Hara, and pro surfer Brianna Cope.
Women are strong.
Women are resilient.
Women are powerful.
Women can reinvent themselves.
Women can do anything they want... I Will What I Want.
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